Has a Reptile Slithered into Your Mediation? How to Use It to Your Best Advantage
As many of you know, Reptile Theory, as a litigation strategy, slithered into existence in 2009, made popular by David Ball and Don Keenan in their book, Reptile, The 2009 Manual Of The Plaintiff’s Revolution. Since then, thousands of lawyers, both plaintiff and defense, have employed the tactics promoted by this book.
Without going into too much detail, the “Reptile Theory” was originally a litigation strategy that attempted to tap into a juror’s fear and anger to obtain greater awards of damages.